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COFFEE BRAND PORTFOLIO
Death Before Decaf
coffee brand concept based on alternative caffeine
Alternative Caffeine products
from Coffee to Kombucha!
Project Notes
Timeline
Future Additions
I would love to design more merchandising for this brand, t-shirts and other cool concept merchandising ideas!
Everything took me about a week and a half to design and perfect. The illustrations and drafts for the Kombucha cans took the longest of that timescale.
I really enjoyed this alternative Coffee brand brief. I really stretched out all my creativity for this one. From booth concepts to packaging and merchandising - it was a lot of fun!
I wanted to give it a very alternative approach and exercise the interactivity I could include in the branding and advertising. As well as taking inspiration from USA brand Arizona cans for the Kombucha products.
Fonts & Logo
I created two logos for this brand as I felt both could work on different packaging and advert materials.
This one above takes inspiration from a Coffee bean with the pattern they have running through them. It's a simple call out to the main ingredient but still effective.
I thought for this brand, it needed a sharp and simple font. I looked at different Gothic type fonts and alternative fonts.
I incorporated a lot of different alterations to make this work.
Death Before Decaf
Merchandising
I wanted to do a fun fully illustrative brief for a Coffee brand.
I wanted to do something vibrant and eyecatching that could be easy to merchandise and differed from anything else on the market.
I also incorporated different caffeine products such as Kombucha which let me expand into flavours.
I always try and sketch out the ideas that come to mind before finding relative reference in photos before creating a combination of the two in Illustrator.
CONCEPT SKETCHES
